By The Book Reviews

Review by By The Books Reviewer

Amanda Montell's "Cultish: The Language of Fanaticism" purports to dissect the linguistic mechanisms that underpin cult-like organizations, from notorious sects to modern fitness groups and multi-level marketing schemes. While the premise is undeniably compelling, the execution leaves much to be desired.

Montell's narrative is peppered with personal anecdotes, including her father's involvement with the Synanon movement. While these stories add a human touch, they often overshadow the analytical depth one would expect from a work aiming to unravel the complexities of cultish language. The book frequently veers into superficial examinations of well-documented cults like Heaven's Gate and Jonestown, offering little new insight beyond what is readily available in existing literature and documentaries.

The author's attempt to draw parallels between high-control religious groups and contemporary phenomena such as fitness brands and social media influencers is ambitious but ultimately unconvincing. The comparisons often feel forced, lacking the rigorous analysis needed to substantiate such claims. For instance, equating the language used by SoulCycle instructors to that of Jim Jones is not only a stretch but also diminishes the gravity of the atrocities committed by the latter.

Furthermore, Montell's writing style, while accessible, occasionally borders on the overly casual, undermining the seriousness of the subject matter. The book's organization is haphazard, with frequent asides and digressions that disrupt the flow of the central argument. This lack of cohesion makes it challenging for readers to grasp the book's thesis fully.

Critically, the book's reliance on personal narratives and anecdotal evidence comes at the expense of comprehensive research. The notes section is notably sparse, reflecting a lack of engagement with scholarly sources. This oversight is particularly glaring given the book's subject matter, which demands a meticulous and well-researched approach.

In conclusion, "Cultish" fails to deliver on its promise of providing a profound analysis of the language of fanaticism. While it may serve as a cursory introduction for those unfamiliar with the topic, readers seeking a thorough and insightful exploration would be better served elsewhere.

Final Recommendation: Not recommended.

Recommendation: Not recommended.

written on: 6/21/2025