By The Book Reviews

Review by By The Books Reviewer

Adam Aleksic's "Algospeak: How Social Media Is Transforming the Future of Language" is a commendable endeavor that seeks to dissect the intricate relationship between social media algorithms and linguistic evolution. Aleksic, a Harvard-educated linguist and popular content creator known as the Etymology Nerd, brings a unique blend of academic rigor and firsthand experience to this exploration.

The book delves into how platforms like TikTok, Reddit, and YouTube are not merely passive conduits for communication but active participants in shaping language. Aleksic introduces the concept of "algospeak," where users modify their language to navigate algorithmic content moderation, leading to the creation of coded expressions. For instance, terms like "unalive" for "dead" and "seggs" for "sex" have emerged as evasive maneuvers to avoid content suppression. This phenomenon underscores the profound impact algorithms have on linguistic creativity and adaptation. ([publishersweekly.com](https://www.publishersweekly.com/9780593804070?utm_source=openai))

One of the book's strengths lies in its examination of how social media fosters the rapid dissemination and evolution of slang. Aleksic provides compelling case studies, such as the phrase "in my X era," which gained traction following Taylor Swift's Eras Tour announcement. This example illustrates how digital platforms can catapult niche expressions into mainstream vernacular almost instantaneously. ([bookpage.com](https://www.bookpage.com/reviews/algospeak-adam-aleksic-book-review/?utm_source=openai))

However, the book is not without its shortcomings. While Aleksic's enthusiasm is palpable, his narrative occasionally meanders into tangential anecdotes that, rather than illuminating the central thesis, serve as distractions. Furthermore, the book's structure sometimes feels disjointed, with chapters that read more like loosely connected essays than components of a cohesive argument. This lack of focus can leave readers yearning for a more structured and in-depth analysis. ([bookishelf.com](https://www.bookishelf.com/algospeak-how-social-media-is-transforming-the-future-of-language-by-adam-aleksic/?utm_source=openai))

Another area where "Algospeak" falters is in its treatment of linguistic appropriation. Aleksic touches upon how African American English has been co-opted by mainstream culture through social media, but his analysis lacks the depth and critical perspective necessary to fully unpack the complexities of this issue. The discussion feels cursory, missing an opportunity to engage with the ethical implications of such appropriation. ([bookclb.com](https://bookclb.com/algospeak-how-social-media-is-transforming-the-future-of-language-by-adam-aleksic/?utm_source=openai))

Moreover, while the book aims to be accessible, it occasionally oversimplifies complex linguistic concepts, potentially leaving readers with a superficial understanding of the subject matter. The balance between academic depth and readability is delicate, and in this case, the scales tip too far towards the latter, sacrificing nuance for the sake of approachability.

In conclusion, "Algospeak" offers an intriguing glimpse into the dynamic interplay between social media and language. Aleksic's passion for the subject is evident, and his insights into the mechanisms of linguistic change in the digital age are valuable. However, the book's lack of structural cohesion, superficial treatment of critical issues, and occasional oversimplification detract from its overall impact. For readers seeking a light introduction to the topic, "Algospeak" may suffice, but those desiring a more thorough and critical examination may find it lacking.

Recommendation: Read with caution.

written on: 7/24/2025