HOW TO EAT AN ELEPHANT
By Sarah Longwell
Publisher: St. Martin's
The publisher of The Bulwark builds upon her interactions with voters to envision a modern pro-democracy movement.
Review by By The Books Reviewer
Sarah Longwell's "How to Eat an Elephant: One Voter at a Time" is a commendable endeavor that seeks to dissect and dismantle the pervasive influence of MAGA-style politics in contemporary America. Longwell, a former Republican and the founder of The Bulwark, leverages her extensive experience and hundreds of focus groups to craft a strategic playbook aimed at restoring democratic norms and values.
The book's title, a nod to the adage about tackling monumental tasks incrementally, aptly encapsulates Longwell's approach. She emphasizes the necessity of engaging with individual voters, understanding their concerns, and addressing the root causes that have led to the rise of authoritarian populism. This methodical strategy is both pragmatic and essential in the current political climate.
Longwell's narrative is enriched by her personal political evolution. Transitioning from a Republican operative to a leading voice against MAGA politics, she offers a unique perspective that bridges ideological divides. Her firsthand accounts of focus group discussions provide invaluable insights into the minds of voters across the political spectrum. These anecdotes not only humanize the electorate but also highlight the complexities and contradictions inherent in political affiliations.
A significant strength of the book lies in its emphasis on effective communication. Longwell critiques the Democratic Party's often abstract and moralizing rhetoric, advocating instead for messaging that resonates with voters' material concerns. She underscores the importance of addressing issues like economic stability, healthcare, and immigration in a manner that is both relatable and reassuring. This focus on practical messaging is a refreshing departure from the often esoteric discourse that dominates political dialogues.
However, the book is not without its shortcomings. While Longwell's analysis is thorough, some readers may find the prescriptive sections lacking in actionable detail. The call for building a new communications infrastructure and achieving narrative dominance is compelling but could benefit from more concrete steps and examples. Additionally, the metaphor of "eating an elephant"—while conceptually sound—may not fully capture the urgency and scale of the challenges at hand.
In terms of writing style, Longwell's prose is clear and accessible, making complex political concepts digestible for a broad audience. Her dry humor and candidness add a personal touch that keeps the reader engaged. The structure of the book, blending strategic analysis with personal anecdotes, strikes a balance between informative and narrative-driven content.
In conclusion, "How to Eat an Elephant: One Voter at a Time" is a timely and insightful contribution to the discourse on American politics. Longwell's blend of personal experience, voter research, and strategic thinking offers a hopeful yet realistic roadmap for those seeking to counteract the rise of authoritarian populism. While the book could delve deeper into actionable strategies, it serves as a solid foundation for understanding and addressing the current political landscape.
Recommendation: Highly recommended!
written on: 9/17/2026